Your friend Wahyuni forwarded me this article. First impression: awesome! We both use diagrams of circles to untangle this UX mess :) I call the largest circle Organization instead of Service/Business, because I try to keep the circles as a thing that can have a name: UI, Product, Organization..

Thanks for the reference on Visual Design by Mark Boulton! As a formally trained Graphic Designer he mentioned the layers in JJ Garrett’s “Elements of UX” narrowing the definition of Graphic Design. Similarly, as a formally trained Interaction Designer I have also written about JJ Garrett’s model narrowing the definition of Interaction Design.

Although my circles don’t contain Interaction layer, I agree that it’s between Product and Service. The skills of an Interaction Designer is actually the skills of a Digital Service Designer, if repurposed for multiple touchpoints. I wrote that a bit in a separate article about definitions only (where “there’s no such a thing as UX Design” is also mentioned).

I agree with all of your bold statements. Every designer just out of the safe enclosure of a design organization would immediately see the vandalization of UX by those not properly trained in design/UX. Not to mention the many blog posts (I’m sad that UX Collective doesn’t curate their submissions well enough). It just makes our work as consultants a bit tougher to educate clients :)